Prohibit Lead Generation Legal Marketing
| Type | Bill |
|---|---|
| Session | 2026 Regular Session |
| Subjects |
Concerning the prohibition of lead generation marketing for legal services.
Bill Summary:
The act establishes that the practice of lead generation marketing for legal services is a deceptive trade practice that is subject to enforcement under the 'Colorado Consumer Protection Act'.
'Lead generation legal marketing' is defined in the act as a form of marketing in which a lawyer, law firm, or licensed legal paraprofessional pays money or other compensation to a third party to receive information about a potential client or case, including the potential client's contact information or information about the potential client's legal issue or case.
Unless a person meets certain criteria, the act prohibits a person from paying money or other compensation for lead generation legal marketing services, engaging in the practice of lead generation legal marketing, or selling leads to an attorney, law firm, or licensed legal paraprofessional.
A person may solicit or market for legal services in Colorado only if the person is:
- Authorized by the Colorado supreme court to practice law in Colorado;
- Working on behalf of a person authorized by the Colorado supreme court to practice law in Colorado and that person is clearly identified in any advertisement, marketing materials, information, or resources; or
- A nonprofit organization that engages in legal services.
The act establishes that a person that engages in the practice of lead generation legal marketing may be subject to both civil and criminal penalties.
(Note: This summary applies to this bill as enacted.)
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Related Documents & Information
| Date | Version | Documents |
|---|---|---|
| 04/28/2026 | Senate Judiciary Preamend |
| Date | Version | Documents |
|---|---|---|
| 04/24/2026 | Initial Fiscal Note |
| Activity | Vote | Documents |
|---|---|---|
| Refer Senate Bill 26-174 to the Committee of the Whole. | The motion passed on a vote of 10-0. | Vote summary |
| Activity | Vote | Documents |
|---|---|---|
| Adopt amendment L.002 (Attachment A) | The motion passed without objection. | Vote summary |
| Adopt amendment L.003 (Attachment B) | The motion passed without objection. | Vote summary |
| Refer Senate Bill 26-174, as amended, to the Committee of the Whole. | The motion passed on a vote of 4-2. | Vote summary |
| Date | Calendar | Motion | Vote | Vote Document |
|---|---|---|---|---|
| 05/07/2026 | Third Reading | BILL |
51
AYE
13
NO
1
OTHER
|
Vote record |
| Date | Calendar | Motion | Vote | Vote Document |
|---|---|---|---|---|
| 04/30/2026 | Third Reading | BILL |
31
AYE
4
NO
0
OTHER
|
Vote record |
| Date | Location | Action |
|---|---|---|
| 05/27/2026 | Governor | Sent to the Governor |
| 05/26/2026 | House | Signed by the Speaker of the House |
| 05/26/2026 | Senate | Signed by the President of the Senate |
| 05/07/2026 | House | House Third Reading Passed - No Amendments |
| 05/06/2026 | House | House Second Reading Special Order - Passed - No Amendments |
| 05/05/2026 | House | House Committee on Judiciary Refer Unamended to House Committee of the Whole |
| 04/30/2026 | House | Introduced In House - Assigned to Judiciary |
| 04/30/2026 | Senate | Senate Third Reading Passed - No Amendments |
| 04/29/2026 | Senate | Senate Second Reading Special Order - Passed with Amendments - Committee |
| 04/27/2026 | Senate | Senate Committee on Judiciary Refer Amended to Senate Committee of the Whole |
| 04/21/2026 | Senate | Introduced In Senate - Assigned to Judiciary |
Prime Sponsor
Sponsor
Co-Sponsor