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First Regular Session | 75th General Assembly
Colorado General Assembly

PUBLIC
BILL SUMMARY For HB25-1264

HOUSE COMMITTEE ON JUDICIARY
Date Apr 2, 2025       Location HCR 0107

HB25-1264 - Committee Discussion Only
03:40:49 PM  
The committee recessed.
03:47:11 PM  
The committee returned to order.  Representatives Garcia and Mabrey, prime sponsors, presented House Bill 25-1264. The bill prohibits surveillance-based price and wage discrimination and makes a violation a deceptive trade practice.  Representative Garcia explained the effect of the bill and discussed its need.  Representative Mabrey provided background on the issues addressed by the bill, discussed some forthcoming amendments, and provided input on the merits of the legislation. Discussion ensued regarding surveillance pricing taking place in Colorado, and the ability of large companies to comply with the bill if passed.  Discussion followed regarding the use of surveillance tools to target consumers based on demography.
04:24:14 PM  

Ms. Sophie Mariam, representing CFI, testified in support of the bill. Nina DiSalvo, representing Towards Justice, testified in support of the bill. Kareem Sawadogo, representing Cidu, testified in support of the bill. Mr. Daniel Gnoumou, representing CIDU, testified in support of the bill. Ms. Grace Gedye, representing Consumer Reports, testified in support of the bill.

Ms. DiSalvo responded to questions regarding how the law regards differential treatment in economic transactions in circumstances outside of algorithmically based environments.

04:44:07 PM  

David Shapiro, representing Ibotta Inc, testified to amend the bill. Ms. Drea Modugno, representing the Denver Metro Chamber of Commerce, testified in opposition to the bill. Meghan Dollar, representing the Colorado Chamber of Commerce, testified in opposition to the bill. Rachel Beck, representing the Colorado Competitive Council, testified in opposition to the bill. Ms. Ruthie Barko, representing TechNet, testified in opposition to the bill.

Discussion ensued regarding how local and brick-and-mortar businesses compete with large, algorithmically based businesses and transparency requirements in previously adopted, consumer-related legislation. Discussion followed regarding HB 25-1264 putting certain discount offers in jeopardy.

05:11:10 PM  
Dr. Katie Wells, representing themself, testified in support of the bill. Ms. Zephyr Teachout, representing themself, testified in support of the bill. Mika Alexander, representing the American Civil Liberties Union of Colorado, testified in support of the bill. Mr. Charles Brennan, representing the Colorado Center on Law and Policy, testified in support of the bill. Mr. Erick Ametefe, representing themself, testified in support of the bill. Mr. Steven Lustig, representing the Colorado Independent Drivers United, CWA Local 7777, testified in support of the bill.  Dr. Michael Neil, representing the Colorado People's Alliance, testified in support of the bill.

Mr. Brennan responded to questions regarding how certain technologies might impact small businesses, and how technology affects supply-and-demand issues.
05:42:17 PM  
Michael McReynolds, representing Governor's Office of Information Technology, testified in opposition to the bill. Megan Sparks, representing the Colorado Technology Association, testified in opposition to the bill. Alison Morgan, representing the Colorado Bankers Association, testified in opposition to the bill.
05:50:50 PM  

Joshua Mantell, representing The Bell Policy Center, testified in support of the bill. David Seligman, representing Towards Justice, testified in support of the bill. Samantha Dalal, representing themself, testified in support of the bill. Karl Lapham, representing New Era Colorado, testified in support of the bill. Mr. Elliott Awatt, representing CIDU, testified in support of the bill. Mr. Lee Hepner, representing the American Economic Liberties Project, testified in support of the bill.

Mr. Hepner responded to questions regarding how consumers can effectively engage in a marketplace with certain technologies in use.

06:13:54 PM  
Hawkins Schipper, representing themself, testified in support of the bill. Written testimony may be found in Attachment A.
06:17:18 PM  
The committee chair laid over HB 25-1264 for future action.