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371EE89F47937F3A87258A2F005DF2CA Hearing Summary




PUBLIC
BILL SUMMARY For COLORADO STATE FOREST SERVICE UPDATE ON SB22-007

INTERIM COMMITTEE  WILDFIRE MATTERS REVIEW COMMITTEE
Date Sep 19, 2023      
Location Old State Library



Colorado State Forest Service Update on SB22-007 - Committee Discussion Only
11:06:13 AM  
Teddy Parker-Renga,
Associate Director of Communications and Communities, Colorado State Forest
Service (CSFS), gave an update on the programs mandated by Senate Bill
22-007.



Their presentation can be found here: https://leg.colorado.gov/sites/default/files/images/live_wildfire_ready_2023_interim_report_-_wmrc.pdf
11:10:00 AM  
Mr. Parker-Renga
explained that one of the main goals of the program is to create outreach
materials to raise awareness of wildfire risks and explain the merits of
mitigation efforts. He informed the committee that the CSFS hired the marketing
firm 160/90 to help develop these outreach materials.
11:19:18 AM  
Mr. Parker-Renga discussed the implementation of the awareness campaign, which has included digital ads and in-person outreach.
11:38:07 AM  
Mr. Parker-Renga discussed the program's plan for 2024, which include evaluating the awareness campaign and gathering recommendations.
11:40:05 AM  
Mr. Parker-Renga responded to questions from the committee on how the CSFS is measuring the impact of the awareness campaign.






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